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2025 Annual Proceedings
Vol. 13, Issue 1, 2025July 01, 2025 EDT

From Boycott to Cancel Culture: How Bud Light’s Delayed Crisis Response Shaped Digital Consumer Activism

Daniel Nwogwugwu, Maria Elena Villar,
Bud Light crisisBoycottCancel CultureConsumer ActivismSocial Media platforms
Copyright Logoccby-4.0 • https://doi.org/10.69931/001c.142860
Photo by Austin Burleson on Unsplash
ICRCA Reports
Nwogwugwu, D., & Villar, M. E. (2025). From Boycott to Cancel Culture: How Bud Light’s Delayed Crisis Response Shaped Digital Consumer Activism. International Crisis and Risk Communication Association Reports, 13(1), 126–129. https:/​/​doi.org/​10.69931/​001c.142860
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